These recent and well-known TV adverts show the growing demand of Indian food products in British households. The first clip shows how ‘Indian’ people are ‘British’. They could quite easily be three ‘bros’ squabbling over a Christmas turkey, rather than preparing iftari (breaking their fast). This relatability combined with scrumptious looking Indian food, encourages ‘British’ people to buy Indian products and cook Indian dishes, as shown by the next Tesco advert. ‘People all over the country want to taste delicious curry recipes’ so Indian brands like ‘Patak’s’, ‘Shana’ and ‘East End Foods’ have become household names. After all, isn’t Patak’s a British brand? Supermarkets and British companies even sell their own Indian products – Tesco’s £0.75 Masala Sauce and Twining’s Spicy Chai kept me alive through second year!

 I can assure you Bernard Manning didn’t have garam masala or chapatis in his kitchen, but you probably do. Perhaps your fridge is a better indication of a multicultural Britain than you might expect …