Before my dual nationality gets revoked and the English Defence League recruit me as their Indian poster boy, I want to explain my title.

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I categorically oppose racism in any form. I am merely suggesting that Indian restauranteurs were savvy: They gained British customers by ‘embracing’ thier racial attitudes and stereotypes. By understanding British customer’s desires – a cheap, hot, alcohol infused, late night curry - restauranteurs adapted restaurants to suit stereotypes. In the 1980/90s, many Indian restaurants offered takeaway services, stayed open later, gained alcohol licenses, and had TVs showing sports. They created entirely new menus tailored to Western tastes and language. For example, tikka masala is just meat in (spicy) gravy, the - mild - korma’s fame grew as people without taste buds could enjoy Indian food, curry and chips became a thing, and ‘sumoseh’ became ‘samosa’. Do you honestly think Indians say ‘butter chicken’ in Delhi? If you’re Indian, have you ever said the word ‘curry’ instead of ‘dhaal’ or ‘shaak’ to your grandma? Never, because it’s an English word – and Nani would probably hit you with the slipper. Also, what happened to goat meat? It’s everywhere in India but on no British menus, I even went to Birmingham to search - I was unharmed thank Ganesh.

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Indian restauranteurs sold their souls for a quick buck. Authenticity, turbans and saffron were swapped with poppadoms, Cobra and ketchup. Embracing racist attitudes worked I suppose, what British person doesn’t love a good curry?